Friday, March 20, 2009

Editorial VII

The Death of Organic

Well, it was fun while it lasted. How wonderful it was to think that the influx of organic, all-natural, eco-friendly foodstuffs in our supermarkets came from independent farmers. That at least there was a gastronomic refuge from manufactured food, contaminated with God-knows-what.

But then…along came this totally depressing article, debunking the fairytale that organic food still has the integrity its name suggests.

Don’t take this as some sort of socialist rant, but the last thing I want corporate culture having their hands in is my food. I get it, mass manufacture drives down prices, enabling us to provide food to a gargantuan population with limited means. But affordability has a price. That fee comes in the form an array of additives, preservatives, dyes, poisons, and inedible chemicals, i.e. crap.

As it is however, consumers of all-natural and organic products are fools. Most of the "reliable" organic brands we hold dear have succumbed to the corporate leviathan that is now going to employ its vast marketing apparatus to cash in on the trendiness of the organic movement. Here is shortlist of sanctified products that are have been engulfed, and the amoeba that did it: Burt's Bees (Clorox), Ben and Jerry's (Unilever), Tom's of Maine (Colgate-Palmolive), Stonyfield (Danone, French conglomerate that had to recall yogurt for unsafe dioxin content), Odwallia (Coca-Cola), Naked (Pepsi Cola), R.W. Knudsen and Santa Cruz Organic (Smuckers), and the list goes on.

Read the article above and get the full picture. Then, check out these videos below to learn more about discerning the food you eat.



1 comment:

  1. This article is SO upsetting. As someone who teaches health in a high school, I always stress the importance of buying organic if possible. I had no idea these "small," "socially conscious" companies are really owned by large corporations that I tell my students to avoid like the plague. GREAT article- thanks for posting it.

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